Search Engine Optimization gives you the opportunity to boost up your online visibility, and bring your business to potential customers. And with the aim to reign the market, and increase the sales, more number of entrepreneurs are relying on On-page and Off-page SEO technique. However, even after using effective strategies, some of the businesses have noticed a drastic fall in the rankings of their sites. And most of the time, these are considered as Google penalties.

Any negative impact on your search engine rankings caused by manual actions or algorithm updates is what SEO industry termed as penalties. If you hire an SEO agency Sydney for optimizing your website, they will let you know how to avoid these. To help you, here, we have put a few ways with which you can avoid the penalties. Take a look.

Often people ask how to buy backlinks? Regardless of how to buy, one should avoid buying backlinks. It is an obvious fact that links on your site can promote SEO value but you should focus on the use of natural links for Search Engine Optimization. Buying, selling, as well as negotiating link exchanges is considered as unnatural linking, and your website can be penalized for this. Google and other popular search engines consider it as a sin, and as a penalty, you could see a drastic fall in the rankings. So, never ever buy any kinds of backlinks for optimizing your website.

Spammy links are considered to be bad backlinks, and these can also cause harm to your website. Even though you are trying to use only good links, there are still some links which can be unknowingly spammy. By utilizing tools, you can find those backlinks, and remove these. By regularly checking your backlinks, you can make sure that there are no bad links on your site. This practice will lead to a boost in the ranking of your site rather than being brought them down by spammy links.

Using relevant keywords in the content of your site is good for SEO but stuffing the content with keywords is looked down on by Google and other popular search engines. Always avoid exact repetition as well as make use of semantics while trying to get your site’s ranking. If the search engines find that your website is saturated with the same phrases or keywords, these will conclude that you are trying to manipulate the system and will end up by penalizing your page. By working with an SEO specialist Sydney, you can easily understand how to approach right keyword density which gets you noticed but not flagged.

No search engine (especially, Google) likes thin content. Many don’t realize that the website content needs to hit a minimum length to be considered relevant in the eyes of Google. Though this minimum can change with the updates, it should be an incentive for you to remain on the higher position on the search engine result pages. So, always use unique, relevant, and engaging content for your website.

These are some of the ways with which you can avoid Google penalties. To know more about this, or to get services to optimize your website, hire an SEO specialist Sydney.

Author Bio: Paul Smith, a popular blogger, who is associated with an SEO agency Sydney, here writes on a few ways to avoid Google penalties on your website. He has also suggested to hire an SEO specialist Sydney for this.

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