When it comes to UI and UX design, web development companies can often direct their clients to the best designers that money can buy. However, this is no substitute for learning more about the process ahead of time. The best clients are able to sidestep the usual mistakes because they are already well aware of the myths that have been allowed to circulate.
The web development companies can also provide insight in this regard. After all, UI and UX web design are two of the most commonly misunderstood aspects of the web design process. That’s why it is important to learn as much as possible.
Let’s take a closer look at some of the more common misconceptions and how the web development companies are able to address them.
UI and UX Web and Web design Are Just Passing Fads
Before a client meets with the web development companies, they must take the time to soberly assess the current marketplace. In some cases, a client that allows themselves to be swayed by myths that are damaging to the development process. Since UI and UX design are both rather costly in nature, it is understandable to see companies looking to reduce expenses when it comes to this area of development.
UI and UX Design Are All About The Artistry
Many clients with meet with the web development companies have allowed themselves to believe that there is a certain amount of artistry involved in the process. They believe that the only UI and UX designers that are worth working with will already have degrees from top notch institutions. While there is certainly nothing wrong with hiring designers who are well educated, experience is more important than some fancy degree.
In fact, these companies will often allow skeptics to convince that the user interface and user experience are just passing fads. Since these trends will be here today and gone tomorrow, what’s the point of investing in them? However, those who are slow to catch on are placing themselves in a far more challenging position going forward. This is not a mere passing trend. UI and UX design are here to stay.
The best designers are not overly focused on making an artistic statement. They simply want to assist a business that is looking to make a name for themselves. Visual design of this nature is not about being artful, it is about helping the client to get their point across. Don’t make the mistake of hiring UI/UX designers who place more emphasis on form than function.
No One Is Reading Online
There are those who will try to downplay the importance of these designers by saying that no one reads online anymore. After all, it is all about the visual imagery that is being provided. Today’s audience just wants pictures and videos, right? While there is certainly some truth to that statement, the modern consumer also wants a site that can provide them with the necessary information about goods and services.
Google searches play a massive role in any consumer’s decision-making process and those who do not consider this fact when hiring web development companies to place themselves in a more difficult position. Websites rise in importance when they are providing the reader with valuable information. When they do not? A business struggles to make inroads with its target audience.
User Research Isn’t Needed
Meanwhile, some clients will believe that UI and UX designers are able to handle every aspect of the process for them. Instead of taking the time to research their user base, they will expect the UI and UX designers to take care of this on their behalf. These designers may have experience but they are not going to be able to provide all of the necessary insight when it comes to user research.
This is the responsibility of the client. Before meeting with the web development companies, a client must take the time to learn everything there is to know about their target audience. Usability testing is one of the more crucial aspects of this equation, too. After all, a website is only as successful as the functionality it has to offer.
Innovation Is Everything
On the other hand, innovation does not have to be a client’s be all end all. Sometimes, the wheel does not have to reinvent. The reason for choosing UI and UX web and web designers should be a realistic one. Don’t expect the designer to come up with an idea that is designed to set the world ablaze. It is easy people think this way.
Social media has conditioned the world to believe that any company that is not innovative is actually standing still. In reality, nothing could be further from the truth. A company that focuses on creating a site that achieves all of its objectives does not have to spend their time worrying about innovation and the like.
By taking the time to learn the ins and outs of the process ahead of time, a client is able to sidestep the myths and pitfalls that are associated with the UI/UX design myths. Most designers are able to handle any project that is placed in front of them. It is up to the client to take the necessary steps and educate themselves beforehand.
Melissa Crooks is Content Writer who writes for Hyperlink InfoSystem, a mobile app development company in New York, USA and India that holds the best team of skilled and expert app developers. She is a versatile tech writer and loves exploring the latest technology trends, entrepreneur and startup column. She also writes for top app development companies.